Writing That Works
Explore a selection of web copy, ads, emails, and case-style breakdowns that show how I approach clarity, voice, and conversion.
SaaS Platform Landing Page
Homepage headline and value proposition for a project management SaaS, resulting in 34% improvement in demo requests.
Client: Tech Startup | Focus: Clarity, conversion
View Sample →Social Ad Campaign Series
LinkedIn and Instagram ad copy for a B2B consulting firm. Three-ad sequence designed to educate and convert.
Client: Consulting Firm | Focus: Attention, relevance
View Sample →Welcome Email Sequence
Five-email welcome series for an e-commerce brand. Sets tone, builds trust, and drives first purchase.
Client: E-commerce | Focus: Voice, engagement
View Sample →About Page Narrative
Long-form about page that connects brand values with customer benefits, building trust and differentiation.
Client: Digital Agency | Focus: Voice, connection
View Sample →Product Launch Case Study
In-depth breakdown of how messaging strategy drove 150% increase in pre-launch signups for a fintech product.
Client: Fintech Startup | Focus: Strategy, results
View Breakdown →Google Ads Search Campaign
Targeted Google Ads copy with clear value propositions and strong CTAs. Achieved 5.2x ROAS.
Client: Professional Services | Focus: Conversion, clarity
View Sample →